The five blocks every landing page needs

Most landing pages fail because they try to say everything. A page that works answers five questions in order, and each answer is one block.

1. Headline: what is this?

Say what you offer and who it is for in under twelve words. "Wedding photography in Da Nang, from a team of two" beats "Capturing your moments". Use a large Heading block and a short Text block under it.

2. Value: why should I care?

Three short points, side by side. A Columns block with a title and one sentence each is enough. Write about the result the visitor gets, not the features you built.

3. Proof: can I trust you?

One real photo of your work, product or team, in an Image block. Add a sentence from a real customer if you have one. Never invent testimonials: visitors can tell, and in many countries it is illegal.

4. One action

Pick the single thing you want the visitor to do and give it a Button block. Repeat the same button once at the bottom. Two different calls to action split attention.

5. A way to reach you

End with a Form block or your email. Keep forms to three fields; every extra field costs replies. Connect the form to a free endpoint such as Formspree so messages reach your inbox.

Then cut

Use Preview and read the page as a stranger would. If a block does not answer one of the five questions, delete it. Then export and publish.